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今年も名古屋セントラルパークでO2O実証実験キャンペーンを開始しました!

こんにちは、塩野崎です。

今年もLisra主催O2Oデジタルマーケティング研究会の実証実験が名古屋のセントラルパーク地下街で始まりました!

実証実験では「センパナビ」というスマホのアプリを公開しており、これと連動してリアルなクーポンを現地で配布しております。各店舗入口付近にBLEビーコンが設置されているので館内のどの場所にいた人がどの店舗でクーポンを利用したのかが匿名データとして収集できる仕組みになっております。

まずはGoogle Play/Apple Store から「センパナビ」をダウンロードして頂き、キャンペーンをタップしてください。簡単なアンケートに答え頂き、その画面をセントラルパークのインフォメーションで見せると、超お得なクーポンがもらえます!
何と!!!500円毎に 100円off になるクーポンを5枚も!基本セントラルパークのどのお店でも使えます!

詳細についてはこちらをご参照ください。
去年の実証実験については、こちらをご覧下さい。

昨年同様、現地に DF.sensor を設置し、地下街の人の動きの見える化も行います。昨年の DF.sensor の結果については論文にもまとめ、ブログでも簡単にまとめました。

クーポン配布は、2017年4月23日(日)までで先着1000名限定です!是非現地でクーポンをゲットしてください。また、クーポンご利用期間は 2017年5月21日(日)までです!

Let’s go to 名古屋セントラルパーク!!!

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